CRO, Digital Marketing, Landing Pages, SEO
A luxury hotel in the heart of Cambridge, The University Arms experienced a revamp in 2018 by architect John Simpson and interior designer Martin Brudnizki, creating an undeniably British experience with historic influences and luxurious comfort in every room. However their online presence no longer reflected the outstanding reality of the Hotel.
running a series of highly optimised Ads directly to specialist landing pages, we regularly achieve a huge ROI for PPC alongside high conversions for organic traffic.
The University Arms needed the ability to create many high converting campaigns promoting occasions throughout the year such as Valentines Day, Easter, Christmas, New Year and more, as well as promoting offers like Midweek stays and Staycations during a year when overseas travel has not been an option.