Piglet: “How do you spell ‘love’?”
Pooh: “You don’t spell it… you feel it.”
― A.A. Milne

Brand positioning is the space that your company occupies in the minds of your customers and whether what you are offering will meet their needs. To gain a competitive advantage, do they feel that you can do something to meet these needs that no one else can?

Getting your brand positioning right relies on market analysis, research and insights, but also knowledge of how your company works internally. Your people are the most valuable touch point for your brand in one way or another and making sure everyone involved in your company lives and breathes your brand is a key component.

Remember also that your customers are at the heart of your brand positioning and not you. Instead of talking about yourself and your services, let your customers know how you can solve their problems; give them the feeling that you are the one to help them over anyone else.

A FLOCC, we have one simple brand value of Lagom – just the right amount. Our team use this in everything they do from delivering to our clients, to our working day. It means that our clients can feel just what it is like to work with FLOCC and the benefits we can bring over our competitors.

Top tips for your brand positioning:

• Spend time working out what you want your customers to feel about your brand.
• Make sure all of your staff understand this feeling and exactly how to promote it to your customers.
• Your brand is not about you, it’s about your customers. Make sure everything you do focuses on them.

FLOCC are experts in brand, strategy, development and identity design.

Get in touch now to discuss your project.