The MTV Staying Alive Foundation is a media movement that produces game changing content for young people, content that helps them make positive decisions about their health. Through content creation and peer education, they have been able to equip young people across the world with the information they need to make informed choices about their well-being. By airing TV dramas that portray young adults displaying sometimes taboo topics, MTX SAF works to normalise talking about important health topics and promote, encourage and facilitate open discussion and change for young people.

Working with some strict brand guidelines from MTV, the aim for the website was to use the incredible video and imagery supplied by the team to tell the stories of those who have been helped by MTV SAF’s messaging and support. Keeping the bold blocks of colour that MTV are known for, and incorporating these with hard hitting, honest statements and visuals.

Keeping the bold blocks of colour that MTV are known for, and incorporating these with hard hitting, honest statements and visuals, we created a site which has a clear message and user journey and positions MTV SAF as experts in creating behaviour change communication campaigns and on the ground peer education programmes.

Aimed at corporate partners and individual fundraisers, the goals of this website are to highlight what the MTV SAF campaigns achieve and all of the ways that funders can get involved. This new site achieves that through a clear message and customer journeys that lead into the website and towards donations, events and other fundraising actions.