Supercharged Marketing Engine

Hotels & Hospitality

Get More Heads Into Beds

We all know that Online Travel Agents can be a really useful tool to help to fill your rooms, but that direct bookings are always better!

With FLOCC you can get the best of both worlds with your very own micro-OTA service!

We have crafted a unique hospitality marketing system to focus on showcasing what makes your hotel unique for your kind of people and we can even plug straight in to your booking engine for up to date availability and direct bookings.

What We Do

FLOCC is a custom Online Travel Agent (OTA) service working in partnership to fill your rooms and maximise direct bookings through:

1

PPC

Our Hotel Ads specialists invest in high-quality traffic generation on your behalf by targeting specific audiences on Google Ads and optimising your Metasearch listings. Done well, PPC for hotels can generate some of the highest click-through and conversion rates of any industry.

2

Web Pages

Your guests are worth every click. The right user experience will make sure that they find your pages and convert once they are there. We have designed and built an optimised eco-system of landing pages to ensure that your hard-won web traffic doesn’t go down the drain.

3

Photos & Video

Amazing imagery and video can make the biggest difference for guests choosing your hotel over everyone else. Our team finds ways to bring out your best features and highlight your personality and brand story. We produce fresh, engaging photography and videos that will let your hotel show itself off to its very best.

 

3

Local SEO

SEO is a key pillar of digital marketing which requires constant adjustment. Most keyword searches will feature a location, so the ‘map pack’ is the place to be seen. Google has its own specific algorithm when assessing which hotels should appear beside its map, so the type of SEO you need differs a little from the norm. Don’t worry though – we have this covered!

4

Paid Social

Hotel social ads are all the rage these days, and for good reason. Studies have found that they can lead to an increase in direct bookings by up to 15%.  As Instagram and Facebook specialists, we develop both a creative campaign to engage a wide audience and a re-marketing campaign with a clear call to action and dedicated landing pages.

5

Reporting

We know that a good campaign starts and ends with an understanding of the numbers. We will make sure you are fully up to date with all the relevant KPIs, facts and figures whether you are working with us on a commission-based or subscription model.

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